Privacy Policy

Last updated: 13 August 2026

1. About this Privacy Policy

This Privacy Policy explains how A61 Woodseats Sewing Machines Ltd ("we", "us", "our") collects, uses, stores and protects personal information when you visit or purchase from our website:

www.woodseatssewingmachinesshop.co.uk

We are committed to protecting your privacy and handling your personal information fairly and transparently in accordance with applicable UK data protection and privacy laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

For the purposes of applicable data protection legislation, A61 Woodseats Sewing Machines Ltd is the data controller for personal information collected through our website and in connection with our business activities.

2. Information We Collect

Depending on how you interact with us, we may collect the following types of information:

Information you provide to us

This may include:

Your name
Billing and delivery address
Email address
Telephone number
Company name, where applicable
Payment and transaction information
Order details and purchase history
Information provided when contacting us
Information provided when requesting a quotation or product information
Information provided when subscribing to marketing communications
Information provided when entering competitions, promotions or surveys
Any other information you voluntarily provide to us

We do not normally collect sensitive personal data as part of the ordinary operation of our website.

Information collected automatically

When you visit our website, certain information may be collected automatically, including:

IP address
Browser type and version
Device type
Operating system
Approximate location information
Pages visited
Products viewed
Referring website
Date and time of visits
Website interaction information
Information about how you use our website

Some of this information may be collected through cookies and similar technologies.

3. How We Use Your Information

We may use your personal information for the following purposes:

Processing and fulfilling orders
Taking and processing payments
Delivering products
Providing customer service and support
Responding to enquiries
Providing quotations
Managing returns, refunds and exchanges
Maintaining records of purchases and transactions
Preventing and detecting fraud and other unlawful activity
Managing our customer accounts
Providing information about products and services you have requested
Sending marketing communications where permitted by law
Requesting feedback and reviews
Improving our website, products and services
Analysing website traffic and customer behaviour
Personalising aspects of your shopping experience
Managing promotions and competitions
Complying with our legal and regulatory obligations
Establishing, exercising or defending legal claims
Protecting the security and integrity of our website and systems

4. Lawful Basis for Processing

Where required by law, we rely on one or more of the following lawful bases for processing personal information:

Contract

We may process your information where it is necessary to enter into or perform a contract with you, such as processing an order and arranging delivery.

Legal obligation

We may process your information where necessary to comply with a legal or regulatory obligation, including accounting, taxation and record-keeping requirements.

Legitimate interests

We may process information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

Examples may include:

Improving our website and services
Fraud prevention
Maintaining business records
Customer service
Managing our relationship with existing customers
Direct marketing where permitted by applicable law
Protecting our business and systems

Consent

Where required, we will ask for your consent before processing your information for particular purposes, such as certain marketing communications or non-essential cookies.

Where processing is based on consent, you may withdraw your consent at any time.

5. Orders and Payments

When you place an order with us, we collect information necessary to process and fulfil that order.

This may include your name, billing address, delivery address, email address, telephone number, order details and payment-related information.

Payments may be processed by third-party payment providers. We do not normally receive or store complete payment card details ourselves.

Payment providers process information in accordance with their own privacy policies and applicable security requirements.

6. Shopify

Our online store is operated using Shopify.

Shopify provides the ecommerce platform that enables us to sell our products, process orders and provide certain website functionality.

Information submitted through our website may therefore be processed by Shopify and its service providers as necessary to provide the services we use.

Shopify may process information including customer details, order information, payment-related information, device information and website usage information.

Further information about how Shopify handles personal information can be found in Shopify's privacy documentation.

7. Cookies

Our website uses cookies and similar technologies.

Cookies are small files placed on your device which can allow a website to recognise your device and remember certain information.

We may use cookies for purposes including:

Essential website functionality
Shopping basket functionality
Checkout functionality
Remembering preferences
Security
Analytics
Understanding website usage
Measuring advertising performance
Marketing and advertising, where applicable

Where required, we will ask for your consent before placing or reading non-essential cookies on your device.

You can manage your cookie preferences through our cookie consent mechanism where available. You can also manage or block cookies through your browser settings.

Blocking certain cookies may affect the functionality of parts of our website.

8. Google Analytics

We may use Google Analytics to understand how visitors use our website and to help us improve our website, products and services.

Google Analytics may use cookies and similar technologies to collect information about website usage.

Depending on the configuration of our Google Analytics services and your cookie preferences, information may include pages visited, interactions, device information, approximate location and other usage information.

Where required by law, non-essential analytics cookies will only be used where you have provided the appropriate consent.

For information about how Google processes information, please refer to Google's privacy documentation.

9. Google Customer Reviews

We participate in the Google Customer Reviews programme.

Following a purchase from our website, we may provide Google with certain transaction information in connection with the programme. This may include information relating to your order and transaction, as required for the operation of the programme.

Where applicable, Google may invite you to complete a survey about your shopping experience with us.

Google may use cookies, web beacons or similar technologies in connection with the Google Customer Reviews programme.

We are responsible for obtaining the appropriate consent before Google sends review-related emails where such consent is required.

You may have options to manage or control cookies and similar technologies through your browser and/or our cookie consent settings.

Google may receive information about transactions conducted on our website in connection with the Google Customer Reviews programme.

For further information about how Google processes personal information, please refer to Google's Privacy Policy.

10. Marketing Communications

Where permitted by applicable law, we may send marketing communications about products, services, offers and promotions.

You may receive marketing communications where:

You have expressly consented to receive them; or
We are otherwise permitted by applicable law to contact you for direct marketing purposes.

Marketing communications may include information about sewing machines, embroidery machines, overlockers, accessories, promotions, finance options and other products or services offered by us.

Every marketing email will provide an appropriate method of opting out.

You can unsubscribe from marketing communications at any time by using the unsubscribe link contained within the relevant communication or by contacting us.

Unsubscribing from marketing communications will not prevent us from sending essential transactional or service communications, such as order confirmations, delivery updates or information relating to your purchases.

11. Email Marketing and Tracking

Our email marketing systems may use tracking technologies such as tracking pixels to determine whether emails have been opened or links have been clicked.

This information may be used to:

Measure the performance of campaigns
Improve future communications
Understand customer engagement
Provide more relevant marketing

Where required, we will obtain appropriate consent before carrying out such tracking.

12. Reviews and Customer Feedback

We may invite customers to leave reviews or provide feedback about products and services purchased from us.

Review requests may be sent directly by us or through third-party services, including Google Customer Reviews.

We may provide relevant transaction information to third-party review services where necessary to facilitate review requests and where permitted by applicable law.

We do not require customers to provide a positive review and do not seek to prevent customers from leaving honest feedback.

13. Information Shared With Third Parties

We may share personal information with third parties where necessary to operate our business, fulfil orders, provide services or comply with our legal obligations.

Depending on how you interact with us, these third parties may include:

Shopify and its service providers
Payment providers
Delivery and courier companies
Google and Google services
Website analytics providers
Email marketing providers
Advertising and marketing providers
IT and website service providers
Accountants and professional advisers
Fraud prevention and security providers
Government bodies, regulators and law enforcement agencies where legally required

We only share information where there is an appropriate lawful basis for doing so.

We do not sell your personal information to third parties.

14. Delivery Companies

To fulfil orders, we may provide delivery companies with information necessary to deliver your order.

This may include your name, delivery address, telephone number, email address and relevant order information.

Delivery companies may use this information to arrange delivery, provide tracking information and communicate with you about your delivery.

15. Fraud Prevention and Security

We may use personal information to help detect, prevent and investigate fraud, theft, abuse and other unlawful activity.

We may also share information with appropriate third parties where necessary to protect our business, customers, systems or property or where required by law.

16. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.

The length of time information is retained depends on factors including:

The purpose for which it was collected
Whether there is an ongoing relationship with you
Legal and regulatory requirements
Accounting and taxation requirements
The need to establish, exercise or defend legal claims
Fraud prevention and security requirements

Some transaction and financial information must be retained for statutory periods.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

17. Security

We take reasonable technical and organisational measures to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction.

However, no method of transmission or electronic storage can be guaranteed to be completely secure.

You should also take appropriate precautions when providing personal information online.

18. International Transfers

Some of the third-party service providers we use may process personal information outside the United Kingdom.

Where personal information is transferred outside the UK, we will take appropriate steps to ensure that the transfer is carried out in accordance with applicable UK data protection law.

This may include relying on adequacy regulations, appropriate safeguards or other lawful transfer mechanisms.

19. Your Data Protection Rights

Under applicable data protection law, you may have rights including:

The right to be informed about how your information is used
The right to access personal information we hold about you
The right to request correction of inaccurate information
The right to request deletion of information in certain circumstances
The right to restrict processing in certain circumstances
The right to object to certain processing
The right to data portability in certain circumstances
The right to withdraw consent where processing is based on consent

You also have the right to object to direct marketing.

To exercise your rights, please contact us using the details provided below.

We may need to verify your identity before processing certain requests.

20. Right to Complain

If you have concerns about how we process your personal information, please contact us first so that we have an opportunity to resolve your concern.

You also have the right to complain to the UK's data protection regulator:

Information Commissioner's Office (ICO)

Further information about making a complaint can be found on the ICO's website.

21. Children's Privacy

Our website is intended for general consumers and is not specifically directed at children.

We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided us with personal information inappropriately, please contact us.

22. External Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content or security of external websites.

We recommend that you review the privacy policy of any third-party website you visit.

23. Social Media

We maintain accounts and may use features provided by social media platforms.

Interactions with social media platforms are subject to the privacy policies and terms of those platforms.

Social media platforms may collect information about your interactions with their services, including when you use social sharing or embedded features on our website.

24. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, technology, services or legal requirements.

The latest version will always be published on this page with the date of the most recent update.

25. Contact Us

If you have questions about this Privacy Policy, wish to exercise your data protection rights or have concerns about how your information is handled, please contact us.

A61 Woodseats Sewing Machines Ltd

59 Sheffield Road, Dronfield, S18 2GF

0114 255 2822

wsmsewing@btconnect.com

sales@wsmshop.co.uk

Website: www.woodseatssewingmachinesshop.co.uk